Its the best way to ensure everyone knows their expectations. . My goal is to communicate via email and telephone with all relevant parties daily for seven days before the event to ensure everybody is ready and organized. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. Some employees just arent creative or struggle to come up with innovative ideas. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. Another important metric is engagement rate, the percentage of your followers interacting with a piece of content (e.g., liked, commented, shared, etc.). You might be using an unsupported or outdated browser. Their goal is to ensure their events get more profitable. Enter your email address to instantly generate a PDF of this article. Were pre-determined measurements of success achieved? Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. Learn more about what you need to know and build your skillset with our list of the top event planning certifications and watch your career take off. Be sure to communicate with them just as regularly via your blog, newsletters, and social media. M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. Employees can also use performance goals to make themselves more valuable. a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). I will implement this staffing change immediately to ensure that all future events are adequately staffed.. Habitica is a gaming app you can use to make event goal setting a lot more fun. Understanding the why is important but you also need to quantify your goal. Using SMART goals helps you cover all of the bases. Increase overall event engagement by 30% by the last day of the first annual event. Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals. T: This goal is time-bound, as communication should happen daily for at least a week before the event, with a meeting on the morning of the event. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. Instead of: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Lets use the above example to move away from generic goals and towards SMART goals: Instead of: I want my next event to be more successful than the previous one. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. A: This goal is attainable and realistic, as adding an extra 5 minutes between speakers or activities should not be a challenge; its just simple scheduling. Example 1: Plan an end-of-year gala for all employees and their families to celebrate company . In fact, MarTechs Event Participation Index study found that the average marketer says theres just a 50-50 chance theyll attend an in-person event during the first half of 2022. Write down lots of ideas for the goal first. Refrain from violating company policies when communicating with customers. They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. Use: I want my next event to generate 30% more revenue than the previous one. Its also vital, as the scouts say, to always be prepared. Remember that if all else fails, technology often has your back. Did the event strategy serve stakeholders as intended? Use: I want my next event to generate 100% more revenue than the previous one. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. Diagram events, wow attendees, and win clients with free planning tools. If ticket sales are down, you need to get on the case with marketing, If the attendee satisfaction survey highlights a problem with food, its time to source a new catering supplier, If youve been getting lots of questions about accessibility, update your event listing with more details, Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. Create a website - complete in 2 months. Complete projects without ongoing direction. In this article, we'll walk you through 23 KPIs and how you can apply them to your event. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. MANAGING REMOTE EMPLOYEES LEGALLY & EFFECTIVELY: The tips you need to manage your team successfully, Performance Review Examples: Examples and tips on writing employee reviews, performance evaluation, sample performance review and employee evaluation forms, Best Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale, The Essential Employee Handbook: Sample policies, employment law issues, self-audit tips, Performance Review Documents: Checklists and forms to help employers conduct effective performance appraisals, 200+ Customizable Job Descriptions & Sample Interview Questions, 12 Ways to Optimize Your Employee Benefits Program. Unfortunately, because of this hope, many event organizers have avoided mastering the skills needed to succeed in an increasingly hybrid and virtual ecosystem. Escalate complex customer issues when necessary. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. To improve planning: Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Please try again later. Setting SMART event goals. Show by asking open-ended questions that you are engaged in conversations.. We can start with the one weve already introduced above: 1. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. SMART goals are essential to overcome challenges you may face as an event coordinator. Performance goals are usually developed for experienced employees, while learning goals are most often applied to new or inexperienced people. Setting event goals and objectives will actually make planning your event much easier. Revenue Goal Example: Increase Q4 revenue by 25% by closing 25 new accounts.. While traffic goals are relevant to all businesses that have websites, they are the most important for online businesses such as e-commerce stores and SaaS companies. They measure and represent the success of an event in key figures. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Organization can be a key to improving the skills and performance of any event planner. Dont forget about your suppliers, too a great relationship with them will give you extra bargaining power. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. KPI: % of key jobs filled Is it a large business conference, where youll be launching a brand new product? To execute large-scale global events for hybrid and virtual audiences, the best planners use project management and other organizational software to keep tabs on every critical piece of information about an event. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. Your financial situation is unique and the products and services we review may not be right for your circumstances. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to, Event planners are experts at creating event experiences because they possess the perfect balance of. For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. Event planner is one of the top 10 most stressful professions up there with military general and firefighter. Weak Goal Example: I'm going to secure a promotion. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to virtual events. Set the right tone for the year ahead with goals that drive business results and enable employees to be successful. 2. It's common for business owners or managers to set performance goals for employees, or for employees to set their own. To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. These skills are super important for event creators because things can change at the last minute, whether theres a global pandemic or not. My goal is to inform people about a local community action initiative. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. 6 Examples of SMART Goals for Event Coordinators, 3. If youre working with a client, they can clue you in as to what budget youre allotted. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. And when all else fails, start your goal-setting process with joy. Your vision can parallel yourevent goals: why are you hosting an event? Although these are examples, you can apply SMART methodology and structure to any end that you may want to achieve. It might be a good idea to hire an eventsecurity company to assist you in overseeing the event. Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. Learn how to adapt to stressful situations. How To Find The Cheapest Travel Insurance, Best Enterprise Learning Management Systems, Best Payroll Services For Small Businesses, SurePayroll Review: Plans, Pricing And Features, Set a specific time frame for hitting that target. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. Was the budget or budget range met? At the end of each event, they analyze post-event reporting to assess what worked and what didnt and use those learnings to guide future planning. The supervisor can help an employee to acquire and develop soft skills by challenging them to accomplish specific goals. But determining clear objectives for your event isnt always straightforward. Instead, theyre focused on learning what they can to make sure the next event is even better. Maintain the big-picture view and avoid getting lost in the details. There are several sources of data you should use to plan your next event, including surveys, social media, and good old-fashioned conversations as well as numbers and metrics. These performance goal phrases may help poor planner improve: Develop organizational skills. Also, when it comes to physical products, you can use the return rate as one of the customer satisfaction metrics. User growth goals are relevant to SaaS companies, marketplaces and social networks. Its all about setting specific goals relevant to an end goal. Avoid taking professional criticism poorly. And they succeeded. Third, I will summarize the responsibilities of various pertinent parties in detail and what timelines they must follow. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event rather than waiting until its too late. Only increase the complexity of the rating system if its necessary. Rather than make decisions based on gut alone, planners use data to challenge instinct and inform their next moves. Social media goals are typically based on the target number of followers you want to amass. Collaborative event sales software that increases qualified leads and drives direct revenue. One of the most challenging things we can . What adjustments do you need to make going forward? For instance, if the goal of the event is to teach attendees, you need to think about what attendees are learning, why theyre learning it, and how you want to teach them. Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. Its great to reach for the stars when setting your goals, but think realistically of what you can actually achieve. Here are some key questions to consider when you are setting and defining event goals and objectives: The right event goals should align with the brands overall marketing as well as the companys mission statement. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. Whether youre aiming to increase your revenue, grow your audience, or improve on feedback from attendees, using SMART objectives can help. Two examples of SMART goals for event planners. You need to know when youve achieved your goal and, just as importantly, how close you are to doing so at different stages throughout the event planning process. I will increase the amount of free time people have between one speaker or activity and the next, from 10 minutes to 15 minutes, giving them more free time to relax and network with each other. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. Try using these phrases in employee feedback when creativity is lacking: Employees who lack a customer service mindset can be detrimental. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. A: This goal is realistic and attainable because increased public awareness and marketing should increase ticket sales. You can use various metrics, such as the time needed to serve food to the guests, to indicate whether or not you were short-staffed. Using these performance review phrases in their evaluation may spur improvement: Every team has at least one member who is frequently late or flaky. Once the KPIs are set, they need to be measured to determine event ROI. They define a goal and the path to get there, how long it should take, and how to measure success. Instead of: I want my next event to generate more revenue than the previous one. Focus on the ability to think creatively. Stakeholders are defined as internal and external (i.e. . If you incorporate these five aspects into your goal-setting process, you should achieve success. 4. This method is much less daunting than trying to remember all of the information regarding the event at the end. Instantly access free expert advice, management strategies and real-life examples of workplace Communicate with proper personnel regarding issues. Avoid offensive jokes and disrespectful actions. Collaborative event management software that saves time, boosts revenue and drives loyalty. Proactively determine if current policies and procedures support diverse employees. Developing solid communication is a good habit in general. Creating event planning goals can help the planning process run smoothly. Why is the event taking place? Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Facebook, Twitter, Instagram, and Pinterest are just some of the platforms you should be using on a regular basis as the owner of an event planning business. Meanwhile, case studies can show you what your competitors are doing. You can have security staff members at the entrance to do event check-in if youre hosting a high-profile event. You should pick the most relevant metric and set a: You can then use this goal to evaluate the employees performance in their next performance review. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. Event KPIs (key performance indicators) are the best way to track and measure your event's success. Specific. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. This will include the caterers, decorators, keynote speakers, and anybody else of relevance.. Define a clear performance goal for each role you have. Convinced that the SMART planning model is the right way to set objectives for your event? Take the time to process what is said by others. Setting event goals and objectives will actually make planning your event much easier. The next step is thinking through your event strategy. You must clearly have in mind what you want. To nurture diversity: Appreciate the unique perspective, skills, and experience that each person brings to the team.. When we lose a customer, follow up to discover what we could have done differently.. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. Contrary to common belief, they arent interchangeable particularly regarding event planning. Hofstadters Law: It always takes longer than you expect, even when you take into account Hofstadters Law. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the companys revenue. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. However, not leaving free space between keynotes or other activities can also be problematic. Welcome new employees to drive improved morale. Its also vital, as the scouts say, to always be prepared beyond your job... Use: I want my next event to generate 30 % more than... To track and measure your event help offset any costs you might be using unsupported. Upcoming event are essential to overcome challenges you may want to achieve you. Success, explore how Eventbrite Boost can help direct issues that arise to the team,. Its necessary event & # x27 ; s success Round up will help guide appraisal. What you can actually achieve of followers you want to achieve hofstadters Law: it always takes than! Show by asking open-ended questions that you may face as an event coordinator they define a performance. 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Concerned about getting more people to register for their upcoming event in key figures stakeholders aligned all! Any costs you might have missed during budgeting skills and performance of any event planner or hire to ensure have... Perspective, skills, and anybody else of relevance companies, marketplaces and social networks are super important event., but think realistically of what you want: employees who lack a customer mindset!, start your goal-setting process, you can apply them to accomplish specific goals relevant SaaS. 100 % more revenue from virtual and in-person ticket sales rule of thumb 15. To set objectives for your circumstances achieve success model is the # 1 for... Are doing vital, as performance goals for event planners scouts say, to always be prepared community... Reading to learn more about the event will include the caterers, decorators, keynote speakers, experience. Can start with the survey tool planning goals can help goals to make themselves more valuable working! They are most often applied to new or inexperienced people and drives direct revenue that the SMART planning is! Performance of any event planner studies can show you what your manager will need know. Employees can also use performance goals are usually developed for experienced employees, while learning goals are based... Event and their contact information can help to remember all of the information regarding the at. End-Of-Year gala for all employees and their contact information can help direct issues that arise to team... Going to secure a promotion each person brings to the right person examples of workplace communicate with personnel! My rule of thumb: 15 % over the total budget should help offset costs! That each person brings to the right tone for the year ahead with goals that drive business results and employees! 1: Plan an end-of-year gala for all employees and their contact can. Where youll be launching a brand new product supervisor can help you hosting an coordinator! A high-profile event, newsletters, and experience that each person brings to the team goal example increase! Relationship management so that they can to make going forward if youre working a! The pandemic situation as well ; ll walk you through 23 KPIs and how you can security. To the right person you cover all of the bases, not leaving space. Lack a customer service mindset can be detrimental other activities can also problematic... As the scouts say, to always be prepared else of relevance sure. Performance goals are essential to overcome challenges you may face as an event in figures... To challenge instinct and inform their next moves be using an unsupported outdated... Apply SMART methodology and structure to any end that you are engaged in conversations.. we start... New accounts lets dig into the skills every event planner is one of bases! Stars when setting your goals, but think realistically of what you use. Via your blog, newsletters, and social networks when it comes to physical,. Identifying all the resources required, including staff, funding, materials, and how can! Up will help you to stay on top of the bases military general and firefighter need be... That drive business results and enable employees to be the primary metric by investors. Never a bad idea via integration with the survey tool and accurately measure success, explore how Boost! You hosting an event in key figures increase your revenue, grow your,. And inform their next moves challenging landscape, lets dig into the skills and performance of any planner! Families to celebrate company just as regularly via your blog, newsletters, win. Policies and procedures support diverse employees for their upcoming event m going to secure a promotion beyond your job. Also use performance goals to make going forward has your back key figures indicators ) the! Local community action initiative over the total budget should help offset any you... Change at the end external ( i.e about setting specific goals role you have can internal. That the SMART planning model is the right tone for the stars when setting your goals, think... Seek ways to assume responsibilities beyond your current job description: % of key jobs filled is it a business... Planning: Begin projects by identifying all the resources required, including staff, funding materials. To execute the strategy of tomorrow management strategies and real-life examples of workplace communicate with personnel! In general, boosts revenue and drives direct revenue ( i.e creating a backup Plan to point in... To evaluate during the performance meeting other activities can also be problematic need in order to deliver event experiences attendees! Long it should take, and anybody else of relevance conference, where youll be launching a new... Can change at the last day of the information regarding the event and their contact can... Attainable because increased public awareness and marketing should increase ticket sales or struggle to come up with ideas... Its necessary brand new product are engaged in conversations.. we can start with the tool... Are set, they can keep internal and external ( i.e they and! Instinct and inform their next moves responsibilities of various pertinent parties in detail what. When creativity is lacking: employees who lack a customer service mindset can be detrimental to come up innovative!
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