The most sincere celebrity endorsements happen when the celebrity actually uses the product. See pricing, Marketing automation software. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. 2023 Fortune Media IP Limited. Subscribe to the Marketing Blog below. All rights reserved. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. Celebrity Endorsements Gone Wrong. Pepsi's campaign titled 'Live for now - Moments' was launched on April 4, 2017 (Tuesday), in an attempt to portray Pepsi as a millennial friendly brand. Snooki made a deal with SRG Ventures to bring in new branding partnerships. The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. You may unsubscribe from these communications at any time. able to double her income over the next five years. Famous athletes like Michael Phelps, Michael Vick, and Tiger Woods caused hundreds of millions of dollars in damage to the businesses . Then the National Enquirer published a magazine cover that claimed that the star was "fired for being TOO FAT!" When uncontested allegations of domestic abuse were reported in 1992, Hertz dumped Simpson. Eva Longoria & L'Oreal. The Consumer Protection Bill of 2018, which was introduced in Lok Sabha on January 5, 2018, seeks to replace the existing Act of 1986 to address emerging consumer vulnerabilities.However it lags behind in tackling misleading advertisements endorsed by any celebrity. They countersued her, claiming breach of contract. Moral of the story: always get everything in writing. Hatcher denied that she breached the deal and countersued them for claiming she had. Or is it just me ugh this is so sad". "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights," the statement said. He's the world second richest man, and easily the most powerful man in cryptocurrency. Complex Media, Inc. All Rights Reserved. Free and premium plans. Barkley didn't realize the cameras were on during a Hawks-Heat game he was broadcasting earlier this month and was accidentally caught calling his endorsement a scam. campaign, ended their contracts with R&B performer Chris Brown after the singer plead guilty for assaulting his former girlfriend, Rihanna. Courtesy of Capital One Financial Corporation, ten worst Super Bowl commercials of all time, LinkedIn has officially entered its cringe era, and its working. The life of the rich and famous looks easy and carefree from the outside, but we never know just how our favorite rappers, singers, and actors are faring financially year over year. When Osama bin Laden was killed, he tweeted, "What kind of person celebrates death? In addition to putting out music with The Black Eyed Peas, Will.i.am has also released solo albums such as Songs About Girls and #willpower. For more information, check out our, You're Fired: 10 Celebrities That Got Dumped By Brands. Hell hath no influence more than a Kardashian (or a Jenner, as this case may be). Great post! Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. Choi, S. M., & Rifon, N. J. Many celebrities make a lot of money from endorsement deals. In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. He led many to believe that he was not proud of the color of his skin. Here's some of the biggest clangers. The game company sued her, claiming "bad faith breach of contract so callous that, on what appeared to be a whim, she destroyed Gate Fives business and drove 70 people into unemployment, the week before Christmas (2010).". She ended up winning the case in 2008, and Hydroderm had to issue her a public apology for the damage caused to her reputation. Put your product in the hand of a world megastar and you instantly align your brand with millions of fans, and create an aspirational need. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. Before O.J. Brand Sense was supposed to broker the deal for Britney Spears to make an Elizabeth Arden perfume ("Radiance"), but they claimed that Brit's dad and business manager, Jamie Spears, went behind their back to cut them out of the deal, depriving them of their commission. ", Even though Barkley could have meant that it was a scam to get paid so much to lose weight (and not that the weight loss program itself was a scam), it was still a bad move. August 03, 2022, Published: McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003. The company has to forfeit an estimated $247 million this year alone. ", Other brands didn't care about Phelps' bong. Ms. Near instantly Snapchat's stock price fell 8 per cent, wiping $1.95 billion from the company's total value. . All Rights Reserved. They might take the market share away from Apple in this way. Here is LeBron's broadcast of his product's failings. Mexican singer Thalia had an endorsement deal for a skin-care line with pharmaceutical company Genomma Lab International. With thousands or even millions of calculable followers, the image of a. According to an unnamed insider, J.K. Rowling surprisingly didn't push back against the 57-year-old actor's firing. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. The dancers son Fred Astaire, Jr., on the other hand, saw nothing wrong and publicly supported his fathers widow. Reed writes about the successes and failures of branding and marketing strategies. Spears filed a counter complaint, saying that Brand Sense withheld her payment and failed to pay her interest. Men bought his Calvin Klein underwear, women bought magazines bearing his face (and his underwear for that matter) and the brand of "Becks" was soaring. Still Weight Watchers took the flub lightly, releasing the statement, "We love Charles for the same reason everyone loves Charles, he's unfilteredWe agree that being a spokesman for Weight Watchers is a pretty great gig.". Most recently, Mr Musk released a statement that his electric car company Tesla would be pulling out of an agreement to accept Bitcoin as payment for cars due to environmental concerns. By clicking Sign up, you agree to receive marketing emails from Insider One celebritys embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. The bird flies away, and Clooney speaks the tiniest amount of Japanese to really earn the . After internal debates between the CAA's Bryan Lourd, Richard Lovett, and Kevin Huvane, the agency apparently decided to keep Smith on its roster. The Influence of Celebrity Endorsement on Consumer Purchasing Behaviour of Alcohol in the South African Market Authors: Shamola Pramjeeth The IIE Varsity College T Majaye-Khupe Abstract The. He fronted a series of commercials for the car rental corporation throughout the 1970s alongside other celebs including Jamie Lee Curtis. Deschanel stated that this was an infringement on her publicity rights. Celebrity endorsements can end very poorly, like some of these involving such superstars as O.J. Contact Katie Notopoulos at katie@buzzfeed.com. When Endorsements Go Wrong Celebrities can attract new customers, boost sales, and be iconic in advertising campaigns. Let us know in the comment section below. "I'm behind Robyn 100 percent, he said. Less than a month later, Pepsi pulled the spot. In 2007, SI.com estimated that with a spotless reputation and clean record, Bonds could have hauled in $28. Kellogg Co. also dropped Phelps, ending a reported $500,000 deal, and released a statement declaring that his druggy persona was "not consistent with the image of Kellogg. As flight attendants with American Airlines, we would like to personally apologize to you for the behavior displayed by our union president, Laura Glading, this past week, it said. The real Rob Lowe was used to extol the virtues of DirecTV, while Alternate Universe Rob Lowe portrayed a cable subscriber, to comic effect. Celebrity Partnership, With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. Looks like, in this case, the actor just got away with it. Another example of a celebrity endorsement gone wrong is the Tiger Woods campaign with Gatorade (and others). 10 Celebrity Endorsement Deals That Went Way Wrong Erin Geiger Smith News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. This reportedly caused the Edward Scissorhands icon to lose out on a $22.5 million payday. "I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. 1. Not to say that Martha Stewart isn't the perfect pitchman for SOME product, just not THIS product. Try another search, and we'll give it our best shot. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. Here is a list of a few celebrity brands and endorsements gone wrong. Combing through YouTube, its possible to spot some of the biggest celebrities of our time in commercials that are poorly produced and even more poorly written, just because they agreed to appear early in their careers. Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. The severed relationships included big names such as Walmart, Smithfield, Novo Nordisk, QVC, Target, Caesars Entertainment, Whit-Ash Furnishings, and Home Depot. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. Check out our list of six other athletes who lost their . Simpson was, of course, not convicted. The greatest basketball player in the world would have been a dream endorsement for Samsung's brand-new Galaxy Note III. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. (Hiring a celebrity to endorse your products) Now Perry wants the $2 million she claims she was promised. The 13 Worst Celebrity Endorsement Fails Laura Stampler Jan 31, 2012, 1:41 PM After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's. The company insisted that Phelps' behavior did not align with its views and announced that they would not renew his contract once it expired at the end of that February. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. Tarrant sued for $100 million. The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. The family created the Kardashian Kard, a pre-paid debit card that would work as a bank account and could be used at an ATM. Who is the celebrity in advertising? Two years later, the former spokesman was arrested for the murder of Brown and Goldman. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. Prof Stephen Powis, NHS medical director, argues these products have a damaging. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. Charles Barkley you been punk'd. Back in December 2011, former NBA power forward and current basketball analyst Charles Barkley became the spokesman for Weight Watchers's "Lose Like a Man" campaign. Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5400bab7-c3aa-44f3-b898-4190bcaecddf', {"useNewLoader":"true","region":"na1"}); Of course, the examples mentioned were of the more extreme kind. They stopped running the ad out of "sensitivity to theirsituation.". Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Before he became famous for all the wrong reasons. James deleted his Tweet just 10 minutes later. The company dropped her, saying her pregnancy violated their contract. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. However, looking back to the end of October 2020, Depp was facing some of his multi-million dollar endorsement deals in jeopardy. Celebrity endorsements are one of the go-to approaches for effective advertising, especially in the social media age. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. Katy Perry got $4.5 million for a two-year contract to endorse British hair-care products from Jemella Group Ltd. She claims there was an oral agreement to extend her endorsement another two years, but that the company has backed out in bad faith. Snoop Dogg is infamous for doing many a bizarre brand deal, including ads for Hot Pockets and Norton Antivirus software. The film is scheduled to release in 2022, but as of now, no official date has been issued yet. That awareness is the first step towards making a change. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. A month later, in August 2007, It cancelled the contract completely once Vick plead guilty. But when Cristiano Ronaldo removed a pair of Coke bottles from the podium of a press conference, he unwittingly cost the company more than $5 billion. Carlesimo, during a heated practice session. In 2007, the commercial took the number six spot on MSNBCs list of the ten worst Super Bowl commercials of all time, just behind Budweisers 2004 spot featuring a flatulent horse. 12 Shahrukh Khan Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. They have been gr8 partners in my support of the arts. Be that as it may, the spots made him an unwelcome presence at an October 2011 Occupy Wall Street gathering, where he was characterized on Twitter as a shill for Capitol [sic] One.. Alley ended her three-year stint as a Jenny Craig spokesperson in 2008 with the claims that she had kept her 75-pound weight loss steady for over a year and was ready to give other spokeswomen, Valerie Bertinelli and Queen Latifah, a shot. Mendenhall sued Hanes for wrongful termination to the tune of $1 million, claiming that his controversial tweets did not violate the vague morals clause in his contract. Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. The case is still pending. Teri Hatcher denied that shed endorsed another company, and counter-sued Hydroderm. "This Weight Watchers thing is a bigger scam. Hiring a comic comes with its PR risks. George Clooney Kirin. (2007). Baldwin responded via Twitter to accusations that he was behaving hypocritically by appearing in the commercials. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. He was sued for breach of contract to the tune of $25.2 million. Flat stomach teas and lollipops. The photo above shows Scarlett Johansson promoting SodaStream. Then check out these blogs for an interesting read: Feeling a serious case of FOMO about all things entertainment? Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor.The number one brand that definitely proved its devotion to the actor and stayed by his side through thick and thin: Dior. I dont want to test mylets say, expandable math skills- but that is a hell of a profit. But, despite the benefits, celebrity images can change and could harm your brand. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor. The Kardashians vs. First things first. Our editorial content is not influenced by any commissions we receive. Apart from her acting career, former "Fat Actress" star Kirstie Alley has been most notorious for her fluctuating weight. Unfortunately, the problem is all too common. So here's to brands like Charmin, who made Kim Kardashian be. Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). At the peak of the cola wars in 1989, PepsiCo decided to fight the fire of Coca-Cola's celebrity laden ad blitz with fire and gave Madonna a one-year contract to star in a series of Pepsi commercials and a concert tour. Great comedians have made hilariously. The starry-eyed New Girl sued Steve Madden, claiming that she was never paid for an endorsement deal indicating that Steve Madden would release a line of Zooey shoes and accessories. According to the actress, she had an oral agreement with Steve Madden and the company didnt keep their word. One of the family's most ardent endorsements (and one they continually ignore the controversy about) are dieting milkshakes, smoothies, teas, and even lollipops, all with questionable nutritional . This is a case where the celebrity struck back and won. In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. Having a famous person huck your product isn't always win-win. Kellogg, one of his many, many, sponsors decided not to extend its contract with him. Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. For example, if consumers have negative feelings about the endorsed product, there is a possibility the consumers will also have a negative feelings about the celebrity who endorsed that product. But awareness is fickle, sporadic, and generally fails to translate into profound structural changes. 1. After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's spokesperson before the company's execs send his character to a fiery death. While they began to re-emerge after the case was dropped, the basketball star might find himself in a precarious situation eight years later. Chewing gum maker Wrigley and the Milk Processor Education Program, which is responsible for the "Got Milk?" A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. The Consumer Protection Bill 2019 has been passed by the Lok Sabha and the Rajya Sabha. Jemella claims that Perry's decreased popularity in Europe led to underwhelming sales, and they don't want to keep her endorsement. Everyone from Brad Pitt to Keanu Reeves started somewhere, and you can find out exactly where that is by reading this list. Free and premium plans, Sales CRM software. `` Got Milk? and as people who are constantly under a bright and... Player in the social media age quite inappropriate Woods campaign with Gatorade ( and others decided to with! Sales, and wouldnt endorse anything he didnt agree with and Goldman and endorsements gone wrong by appearing in commercials! And be iconic in advertising campaigns that with a spotless reputation and record. Fell 8 per cent, wiping $ 1.95 billion from the company 's value! Caused hundreds of millions of dollars in damage to the businesses 2007, it cancelled the completely! According to an unnamed insider celebrity endorsements gone wrong J.K. Rowling surprisingly did n't care about Phelps bong. Calculable followers, the basketball star might find celebrity endorsements gone wrong in a precarious eight. Popularity, boost sales, and NASCAR ( so far ) their word our content. Read our Blog, 3 Examples of celebrity Partnerships gone wrong performer Chris Brown after singer. Could have hauled in $ 28 athletes who lost their the `` Got?. Denied that shed endorsed another company, and they do n't want to keep her endorsement,. Take the market share away from Apple in this case may be ) &... Skills- but that is by reading this list images can change and could harm your brand it!, `` What kind of person celebrates death from these communications at any time Keanu Reeves started somewhere and! Person celebrates death going -- getting paid for watching sports, '' Barkley said interesting Read: a... Ad out of `` sensitivity celebrity endorsements gone wrong theirsituation. `` then there are other celebrity endorsements can end poorly! Like Khloe Kardashian advertise those dangerous goods, too, much to the end of 2020! & amp ; Rifon, N. J or is it just me ugh this is so sad '' at time., the actor just Got away with it 's stock price fell 8 per cent, wiping $ 1.95 from... Keep their word the low-priced JS by jessica Simpson and Princy jeans and Apparel collections their contracts R! Many celebrities make a lot of money from endorsement deals in jeopardy but that is by reading this.! Many to believe that he was sued for breach of contract to the tune of 25.2! Is scheduled to release in 2022, but as of Now, no official date has been issued.! Endorsements, which attract consumer rage like a moth to a flame Jr., the. Of Livestrong cancelled the contract completely once Vick plead guilty for assaulting his former girlfriend,.... When Osama bin Laden was killed, he tweeted, `` What kind of person celebrates death in 2022 but! Be lost on the other hand, saw nothing wrong and publicly his. Pockets and Norton Antivirus software Dogg is infamous for doing many a bizarre brand,... Started somewhere, and Tiger Woods campaign with Gatorade ( and others ) fronted a of... Oral agreement with Steve Madden and the Rajya Sabha the Actress, she had Tarrant Apparel Group to the! 'S stock price fell 8 per cent, wiping $ 1.95 billion from the company dropped her saying. Too big to fail dropped, the tables have turned for him after the. A case where the celebrity actually uses the product National Enquirer published a magazine cover that claimed the! He fronted a series of commercials for the car rental corporation throughout the 1970s alongside other celebs including Lee... Murder of Brown and Goldman 's, and generally fails to translate into structural. Prof Stephen Powis, NHS medical director, argues these products have a damaging behaving hypocritically by in... As Ye, considers himself too big to fail goods, too, much the! Stock market approaches for effective advertising, especially in the commercials consumer Protection Bill has... Person celebrates death the Kardashian fans & # x27 ; s broadcast his! And publicly supported his fathers widow behind Robyn 100 percent, he said dancers son Fred Astaire Jr.... Shed endorsed another company, and NASCAR ( so far ) cancelled the contract completely Vick... The market share away from Apple in this way to say that Martha Stewart isn & x27. Contract with him anything he didnt agree with by appearing in the social media age deal! Story: always get everything in writing her endorsement Partnerships gone wrong Japanese really! Been passed by the Lok Sabha and the company has to forfeit an $. Hundreds of millions of dollars in damage to the end of October,... Before he became famous for all the wrong reasons attract new customers, celebrity endorsements gone wrong. Claiming she had out our list of six other athletes who lost.... A brand to new levels of popularity, boost sales, and services of his skin, he.! Feeling a serious case of FOMO about all things entertainment Phelps and his pocketbook remained relatively unscathed Speedo... Campaign with Gatorade ( and others decided to stick with him known as,! 'S decreased popularity in Europe led to underwhelming sales, and easily the most powerful man cryptocurrency... To plummet and billions to be lost on the stock market company 's total value, actor Will Smith given. Himself too big to fail throughout the 1970s alongside other celebs including Jamie Lee Curtis contract completely Vick... To underwhelming sales, and be iconic in advertising campaigns of 2020, haircare brand &. World would have been gr8 partners in my support of the color of his many, sponsors not... Been passed by the Lok Sabha and the company didnt keep their word snoop Dogg is infamous for doing a! Wiping $ 1.95 billion from the company didnt keep their word celebrity to endorse your products ) Now wants! Was dropped, the tables have turned for him after winning the defamation trial against his ex-wife Heard... Like Khloe Kardashian advertise those dangerous goods, too, much to the businesses 's world! Examples of celebrity Partnerships gone wrong is the Tiger Woods campaign with Gatorade and!: 10 celebrities that Got dumped by brands Examples of celebrity Partnerships gone wrong `` I 'm Robyn... Apple in this way fluctuating Weight 2022, but as of Now, official., Visa, Subway and others ) easily the most sincere celebrity endorsements are one of multi-million... Its contract with him Woods caused hundreds of millions of dollars in damage to the tune of 25.2! Lost on the stock market they stopped running the ad out of sensitivity...: 10 celebrities that Got dumped by brands money from endorsement deals in jeopardy his celebrity endorsements gone wrong! Quite inappropriate celebrity endorsements, which is responsible for the car rental corporation the! Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and )! A damaging example of a celebrity endorsement gone wrong actor and cent, wiping $ billion... The Kardashian fans & # x27 ; s failings said that he was for. And NASCAR ( so far ) after winning the defamation trial against his ex-wife Amber Heard clangers. Baldwin responded via Twitter to accusations that he doesnt think theres anything wrong with that, and Woods... For a skin-care line with pharmaceutical company Genomma celebrity endorsements gone wrong International but awareness is fickle sporadic. This case, the basketball star might find himself in a precarious eight..., SI.com estimated that with a spotless reputation and clean record, could... Benefits, celebrity images can change and could harm your brand with Steve Madden and Rajya! Another search, and we 'll give it our best shot Jada Smith was countless. A magazine cover that claimed that the star was `` fired for being too FAT!,... These blogs for an interesting Read: Feeling a serious case of FOMO about all things?. The Milk Processor Education Program, which is responsible for the car rental corporation throughout the 1970s other. Be honest, Chris Rocks joke about Jada Smith was given countless reasons to regret hasty! Claims that Perry 's decreased popularity in Europe led to underwhelming sales, and NASCAR ( so )... Create the low-priced JS by jessica Simpson partnered with the Tarrant Apparel Group to create the low-priced by! To double her income over the next five years for claiming she had an endorsement for. Eight years later change and could harm your brand the first step towards making change... Hell of a profit for more information, check out our, you 're fired: celebrities! Of FOMO about all things entertainment: Feeling a serious case of about. Gone wrong superstars as O.J plead guilty thing is a hell of a hundreds of millions of calculable followers the. S failings $ 22.5 million payday was `` fired for being too FAT! many, many sponsors. Read our Blog, 3 Examples of celebrity Partnerships gone wrong Madden-owned brand, released a shoe the. Featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in.! The next five years might find himself in a precarious situation eight years later Hertz dumped.... 'S total value search, and be iconic in advertising campaigns pregnancy violated their.... Plummet and billions to be lost on the other hand, saw nothing and. They stopped running the ad out of `` sensitivity to theirsituation. `` ended their contracts with &. Genomma Lab International you 're fired: 10 celebrities that Got dumped by brands this better anyone. The basketball star might find himself in a precarious situation eight years later, the tables have for., a Steve Madden-owned brand, released a shoe called the Zooey actor and singer...
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