Option to buy sustainable aviation fuels. Some sustainability efforts communicated by easyJet, updated in October 2022 after announcing a new net zero strategy: As early as 2007, easyJet highlighted its commitment to sustainability by stating that easyJet already sets the environmental standard in the aviation industry. That same year, the airlines CEO, Andy Harrison, published an article in the Financial Times titled Airlines must play their part in saving the planet, in which he pointed out that airlines have an obligation to maximize their environmental efficiency.. In May 2022, environmental groups launched legal action against KLM, saying the Dutch aviation giant is misleading the public over the sustainability of flying. Direct routes resulting in fewer takeoffs and landings. Already, we have several active investigations underway across the packaging, consumer goods, food manufacturing and medical devices sectors for alleged misleading environmental claims, Lowe said. These cookies do not store any personal information. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. The ACCC is investigating businesses for greenwashing. 2023-02-28T14:29:25.009Z, An unexpected jump in inflation in France and Spain increases the concern of the European Central Dutch airline KLM has been ordered to change advertisements that misleadingly imply up to a 50% usage of Sustainable Aviation Fuel (SAF), when in reality biofuel only accounted for 0.18% of the airlines fuel use in 2019. Currently, the "skip meal" option is only available to some passengers flying in Delta's business class Delta One cabin. Finnair called the whole affair unfortunate for customers. There is a clear interest in reducing the carbon footprint and the service is getting more popular every month. he wrote. The green marketing strategies assume turning the traditional marketing mix of price, product, place and promotion into green product, green pricing, green place and green promotion. Investing in new, modern and more energy-efficient aircraft. Lufthansa has fought back against the claims of greenwashing, saying the advert couldnt be interpreted as an absolute promise. Washing aircraft twice a year, which reportedly contributes to 0.2-0.5% emissions and fuel savings. Launching an environmental roadmap and sustainability strategy with new targets and initiatives. Tackling misleading advertising has become the focus of several campaign groups. If you're sure of yourself and know what you like, Ott says any customization option is good. It is hard to put the many things that happened in our growing network in 2022 in a nutshell! 2023-03-01T06:46:33.788Z, FDP wants to prevent oil and gas heating ban The ACCC fears companies are breaking consumer laws by making false or misleading claims That green tint may have more to do with dollars than chlorophyll. Lufthansa has fought back against the claims of greenwashing, saying the advert couldnt be interpreted as an absolute promise. However, many of the initiatives initiated by the airline would only show results in years or even decades. One critic, Gary Leff of the blog View from the Wing, called the amenity kit "a token" and argued that the program put too much onus on the passenger to make a change rather than the airline itself. ASIC alleges Mercer Superannuation (Australia) Ltd made statements on its website about seven Sustainable Plus investment options that were misleading. The ACCC said its sweep indicated a significant proportion of businesses may be making environmental claims that deserve closer scrutiny. It is key to combat these diversionary tactics in order to achieve real climate action. Fresh insights into consumers attitudes towards eco-friendly travel. Read our 2019 report for the Foundation of Integrated Transport estimating the emissions from flying and comparing the results with the emissions associated with common, everyday activities. The clause will help prevent greenwashing in the green bond market in general, by making room to extend the framework to include other environmentally The need to stop long track of aviation greenwashing, for the current hype of the aviation industrys green plans are not any. "I skip meals no matter how I fly," says Ott, who wrote about his experience on his travel blog. While parts of this is to be achieved through offsetting emissions, the current plans promoted by the airline industry base their predictions on new and yet-to-be-developed technology and operational changes. Imprint | Data Protection | Contact | Media. 2023-03-01T10:53:10.255Z, Uniper: Michael Lewis joins E.on as new boss In this sense, yes, KLMs Flying Responsibly campaign smells a bit of greenwashing (an attempt to make people believe that your company is doing more to The Department for Transport has said that it will explore options around this, and the Civil Aviation Authority will be consulting on proposals later this year. How to keep meaning in the world? 2023-03-01T05:46:16.576Z, Tesla invests $5 billion in its 'world's largest factory' in Mexico Communicating sustainability efforts without disclosing the emissions caused by flights will always seem like an attempt to look greener and can lead to accusations similar to that now faced by KLM. There is no SAF in the world that will reduce the aviation industrys contribution to climate change. Directly challenging greenwashing, increasing transparency, scrutinising offsetting schemes and enforcing the polluter pays principle are essential to accelerating the development of technologies and measures that could genuinely decarbonise aviation. In other cases, companies were making claims without providing any supporting evidence. Text size. Book a demo and see how Oncarbon can help you empower your customers to make better travel decisions. As well as eco-marketing, Robbie Gillett from Ad Free Cities suggests that airlines often present flying as unproblematic and deliberately omit information about the impact of its long-term use. Only a minority of the $500bn of green bonds issued last year would qualify for the new voluntary label, Paul Tang, a leftwing Dutch MEP who led the parliaments Many airlines stock snacks on board, especially on long-haul flights. This short analysis shows that some airlines put a lot of effort in crafting appropriate green messages to their audiences. "The airline could have foie gras, lobster, and caviar, and I'm still not going to eat it.". Will travelers feel good about themselves if they make a "green" choice? Commitment to reduce single-use plastic and food waste. Hosted by Kualo in datacentres powered by renewable energy. More about this in another article. In a judgement published on Wednesday, the regulator said consumers were likely to interpret the slogan as an environmental reference to how Lufthansas approach to aviation was protecting the future of the world. Passionate about startups and sustainability. Mateusz Maszczynski honed his While most airlines put a lot of effort in communicating their sustainability initiatives, in some cases its hard to say whether what they are doing qualifies as green marketing or greenwashing. They will not have zero emissions, because they still emit non-CO. does not rule out the use of first generation biofuels from crops, which are proven to cause serious environmental and social impacts. Target to reduce emissions by 15% in absolute terms and 50% per passenger kilometer by 2030. Today I will be introducing Alaska airlines, JetBlue, and Xiamen airlines Welcome to part 2 of Are Airlines Greenwashing their Branding series. WebMore on Sustainable Aviation Fuel: the airline industry claims that it will be the solution which will allow us to carry on flying at pre-pandemic levels without pumping more CO2 into the atmosphere. Last week, Frontier Airlines launched a head-scratcher of a public relations stunt. Communication of the carbon footprint of a flight at the point of sale: to some extent. 2023-03-01T07:10:34.178Z, Netflix flatly refuses to pay the "European rate" that the operators demand The decision of the Police Agency generated much debate and was seen by many as unfair or even absurd. It is rather the rising pressure from civil society for climate action: airlines are keen to polish their reputations, especially after the Covid-induced pause of aviation and the massive public bailouts. Improving fuel efficiency optimal fleet utilization and fuel-efficient flying. Your email address will not be published. Many of the green initiatives that are marketed by airlines offer uncertain and unrealistic solutions. It is only viable if the number of flights reduced. By 2030, noise will be reduced by 50% compared to 2010. Replacing plastic cutlery with wooden cutlery, increasing availability of vegetarian food, reducing food waste. In December 2019, ClientEarth lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities Everywhere ad campaigns misled the public by focusing on BPs low carbon energy products, when more than 96% of BPs annual spending is on oil and gas. Another issue was companies making absolute claims their products were 100% plastics free, recyclable or had zero emissions. As big a polluter as almost all the Nordic countries put together In 2019, the seven most prominent European airline groups were responsible for 170 million tonnes of Greenwashing is the corporate practice of making diverting sustainability claims to cover up a questionable environmental record. The corporate regulator, the Australian Securities and Investments Commission, this week launched its first court proceedings alleging greenwashing. These claims have little value for consumers as they can have a variety of different meanings and rarely provide enough information to allow consumers to make an informed purchasing decision, the ACCC said. But if you do, fly the greenest.. 2023-02-28T18:22:17.579Z, Rising food prices are further fueling inflation WebNot only is Alaska Airlines greenwashing by swapping in a less environmentally friendly product, but the company is also implementing the plan in the most elitist way possible. 2023-02-28T20:16:08.369Z, They order payment to vulture funds and the embargo requests already total almost US$ 1,000 million Australian Competition and Consumer Commission (ACCC), this week launched its first court proceedings. STAY GROUNDED is a people-powered, science-based, and action-oriented network for more than 200+ member initiatives around the world. There is a very limited quantity of sustainable waste available, which could and should be used more efficiently to decarbonise other sectors. 2023-02-28T15:16:14.835Z, Domestic employees: with the increase in March, how are the salaries and what benefits are added You can unsubscribe at any time. The ICCT shows that IATAs alternative jet fuel goals have a half-life of five years, implying a 2030 target for 1% use (see graphic). A kerosene tax could actually incentivise more efficiency, which is backed by historic examples from the OPEC oil crisis. 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Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. CO2 savings at airlines: EU study criticizes greenwashing. This practice does not actually lead to carbon-neutral ground operationsscience is quite clear about the fact that offsetting does not work for the climate. 2023-02-28T16:28:10.413Z, Gazprom declares to continue to work steadily in the energy market Electric aircraft likely to be certified this decade will be very small and we wont see larger aircraft before 2050. Here we present a summary of Corporate Watchs original post from 06 Jan 2023: Air Partner and Carlson Wagonlit are the grease spinning the wheels of the UK deportation machine through the Home Office and have been organising logistics for mass-deportation flights for Love in Action: Climate Activists and Scientists Target Private Jets on Valentine's Day Today, several blockades of private jet terminals took place around the globe. She has no means of coercion to enforce her decisions. In the US, since 2017, five states and more than a dozen municipalities have sued fossil fuel companies over their contribution toand alleged deception aboutthe dangers of global climate heating. They could substitute short haul flights, which should, however, mostly be shifted to more efficient ground transport (train and bus). 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